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Dey & Vibe Logo
The Ethereal Collection

WEAR THE VIBE. SHARE THE BOND

Premium 100% Cotton Shirts & Matching Family Sets. Bringing the vibrant soul of Indian textiles to the modern man's wardrobe.

A Message from Payel

A Message from Payel

Why should women have all the color? 🌸

Namaste, I am Payel Dey.

For years, I walked through clothing markets and noticed the same old story. The women’s section is a celebration—full of life, intricate prints, and joy. But the men’s section? It is often just a quiet sea of dull checks, faded stripes, and endless greys.

It made me ask: Why does style stop where the men's section begins?

Coming from a lineage deeply rooted in the heritage of Bengal, and as a mother building a legacy for my daughter, I knew I couldn't just watch. I wanted to bring the vibrancy of our past into the modern home. I wanted to create shirts that men felt proud to wear, and families felt proud to match in.

That is exactly why Dey & Vibe exists.

We take the spirited, intricate prints usually reserved for women’s textiles and tailor them into masculine silhouettes using 100% breathable cotton.

This brand is my heart, stitched into every sleeve. It is for the men who aren't afraid to stand tall in color, and the families who celebrate their bond.

Welcome to the family. Let’s bring the color back home. 💜

Payel Dey, Founder

Brand story image

"We are here for the men who aren't afraid to stand tall in color. And for the mothers who curate the family's joy."

Our Story

Bringing the Color Back Home

"Walk into any clothing market in India, and you will see the same story. The women’s section is a celebration—full of vibrant florals, intricate patterns, and life. But walk over to the men’s section, and the music stops. It is a quiet sea of dull checks, faded stripes, and endless greys.

It made us ask a simple question: Why should joy and color belong only to one side of the room?"